HP says that it recently confiscated US$2.5 million in counterfeit supplies and delisted over 12,800 online sites in the past seven months across Indonesia, Korea, Malaysia, Philippines, Thailand, Vietnam and Singapore.
HP runs a very comprehensive brand protection program that addresses the issue both online and physically on the ground by partnering with local law enforcement across South East Asia to arrest counterfeit resellers.
HP are tackling the counterfeit problem head on South East Asia and recently commented that:
Counterfeit ink and toner print supplies pose a serious threat to consumers and businesses alike. The use of unlawful counterfeit supplies can result in printer damage, malfunctions, and printer hardware warranties becoming void. More importantly, it can result in lost revenue and unnecessary downtime for consumers and businesses that many cannot afford.”
To identify counterfeit sellers, HP
scours millions of online product listing pages across South East Asia and Korea – examining uses of the company’s copyrighted imagery, trademarks and other unique identifiers. This helps to identify sellers who are deceiving customers as well as sellers pretending to be authorized resellers. When a seller is confirmed to be retailing counterfeit ink and toner supplies, they are reported to the online marketplaces who act on the information and remove the listings. Authorized online partners also work closely with HP to enhance brand protection and identify the origins of such products to ensure that consumer exposure to counterfeit ink and toner supplies is reduced.
From November 2019 to May 2020, over 12,800 listings were removed across South East Asia and Korea, of which 122 were from Singapore. Contact brandsec to discuss a tailored brand protection solution for your business.