DotBrand application and management
DotBrand Services Secure your future with a DotBrand TLD
Owning your own Top-Level Domain (TLD)—like .yourbrand—is no longer just a bold branding move. It’s a strategic asset that offers unmatched control, security, and trust in an increasingly complex digital landscape. brandsec’s DotBrand services are purpose-built to help organisations unlock the full potential of their own branded TLD.
DotBrand Services
Feasibility Risk Assessment
We assess your organisation’s readiness, identifying strategic value, likely risks, blockers, and possible conflicts with competing applicants
Application Advisory
We guide you through the entire ICANN application process, including policy compliance, documentation, and coordination with technical partners.
Internal Policy Development
We help define how your DotBrand will be used, who can request domains, and what rules govern its operation.
Launch & Activation Strategy
We create and execute a go-to-market plan to activate your DotBrand, whether through marketing campaigns, secure portals, or digital asset migration.
Registry Ops & Compliance
We manage the backend coordination, DNS operations, and ICANN-mandated reporting to keep your DotBrand live and compliant.
Monitoring & Security
We secure your namespace with advanced DNS controls, actively monitor for misuse, and take swift enforcement action when needed.
Why DotBrand?
With a DotBrand TLD, your organisation operates its own slice of the internet. Unlike traditional domain names registered under generic TLDs like .com or .net, DotBrand domains are 100% owned and managed by you. That means no competition, no cybersquatting, and complete control over who can use the domain—and how.
Benefits include:
Security Operate within a closed, trusted namespace. Control DNS configurations and reduce risk of phishing, spoofing, and abuse.
Trust & Brand Integrity Every domain ending in your DotBrand reinforces your identity. Customers know they’re interacting with the real thing.
Customisation & Innovation Launch sub-branded initiatives (e.g., campaign.yourbrand or support.yourbrand) with full compliance.
Future Proofing The internet is evolving. A DotBrand is your foundation for future digital experiences, including mobile-first, voice, and Web3.
Why Choose Brandsec
Local Expertise
Based in Australia, we’ve worked with major brands through the last ICANN round and understand the operational landscape.
End to End Support
From application to activation, we’re with you at every stage.
Enterprise-Grade Security
We apply the same high security standards across DotBrand infrastructure as we do for domain management and protection.
Brand-Centric Approach
We’re not a registry. We’re a brand-first partner that puts your reputation and objectives at the centre.
Ready for the next round?
The next ICANN application window for new gTLDs is approaching. Now is the time to evaluate whether a DotBrand is right for your organisation. Contact Brandsec for a confidential consultation.
