Verified Mark Certificates
Build Instant Trust With Every Email
Verified Mark Certificates (VMCs) let your brand display its official logo next to authenticated emails, helping customers instantly recognise and trust your messages. As part of BIMI (Brand Indicators for Message Identification), VMCs enhance brand visibility, reduce phishing risk, and improve open rates.
Discuss how brandsec can support your Verified Mark Certificate needs
Build Trust with a Verified Mark Certificate
Put your brand front and center in the inbox with a Mark Certificate. This digital key makes your verified logo appear next to your emails. When recipients see your logo (and, in some cases, a verified checkmark), they instantly know it’s really you, and not a phisher in disguise. There are two types of Mark Certificates:
Verified Mark Certificate (VMC): For trademarked logos. Shows your verified checkmark and proves you’re the official brand owner, making your emails nearly impossible to spoof.
Common Mark Certificate (CMC): For non-trademarked logos used for at least 12 months. It builds recognition and trust, without the checkmark.
Provide Email Integrity and Authenticity
Trust
Build trust with your clients as a verified sender.
Integrity
Provide integrity and ensure that your emails have not been tampered with during transit.
Authentication
Boost the legitimacy of your communications with sender authentication.
Email Deliverability
Improve your email delivery rate with a verified source address.
Phishing Protection
Reduce the risk of phishing with reliable verified emails.
Brand Reputation
Ensure emails are recognised, reducing the risk of being marked as spam.
Verified Mark Certificate VS Common Mark Certificate
VMC
Logo shows in supported inboxes with a blue check in Gmail
Requires a registered trademark for the logo
DMARC policy required at p=quarantine or p=reject
Full organisation and domain vetting by the certificate authority
Uses a BIMI-compliant SVG Tiny PS logo file
Provides a high trust signal that is ideal for established brands and high-trust or regulated sectors
CMC
Logo shows in supported inboxes without the Gmail blue check
Does not require a registered trademark
DMARC policy required at p=quarantine or p=reject
Involves basic organisation and domain checks
Uses a BIMI-compliant SVG Tiny PS logo file
Provides a moderate trust signal that suits startups, nonprofits, and brands awaiting trademark registration
