Understand the Threats and Opportunities
As a result of the introduction of hundreds of new domain names, brand owners can often feel overwhelmed with choice and frustrated by the costs they have to outlay. It is simply not viable to register your brand in every new space, let alone register common typo mistakes of your brand.
Through a market, industry and portfolio analysis, we will provide you with a customised strategy that takes into account your local and global marketing strategy, budget and identifies the best TLD emerging domain name spaces for your market.
When we onboard a new client, we provide a domain name portfolio analysis which is an environment study to understand the opportunities and threats to your brand. We analyse your current domain name portfolio, your partners or agents domains, identify unauthorised registrations, and highlight missing domain registrations in your portfolio. We might also make recommendations for divesting a portion of your portfolio to redirect those funds to more valuable domain names.