What is GlobalBlock? A game changer for brand protection
In this blog, “What is GlobalBlock?”, we look at the basics of this exciting initiative. Brands consistently grapple with the vast and cumbersome domain name system. The large proliferation and growing number of domain names spaces presents a persistent challenge for brand owners. Malicious entities exploit this extensive domain name landscape, frequently registering brand-related domains across various TLDs, aiming to deceive or defraud consumers.
Navigating the domain name ecosystem, with its 1600+ distinctive TLDs, imposes a substantial burden, particularly on businesses managing multiple brands or products. The financial strain of safeguarding one’s digital presence across each domain space is impossible. This challenge is further compounded by the impending introduction of new gTLDs in 2026.
In response to this escalating issue, the Brand Safety Alliance, under the stewardship of industry veterans Tony Kirsch and Ben Anderson, has orchestrated a groundbreaking initiative. Leveraging their extensive network of Registry contacts, they have spearheaded the creation of GlobalBlock. This innovative service stands as the world’s inaugural unified domain name blocking service, heralding a new epoch in online brand security.
GlobalBlock’s mission is to amalgamate an expansive array of domain name spaces, offering instantaneous blocking of available names that correlate with your brand. This service spans hundreds—and, prospectively, thousands—of domain extensions, providing brand owners with a previously unattainable level of protection.
The benefit of GlobalBlock for brand owners
Cost Reduction
Compared to individual registrations, blocking represents significant cost benefits and unlike domain registration there's no need to maintain each individual domain.
Direct Protection
Our sophisticated technology connects directly to all participating registries in parallel and applies block protection in real-time with no further requirements to be met by the registrant.
Global Coverage
Bringing together registries and TLD operators, our coverage is not limited to one provider and aims to include all available TLDs.
Priority AutoCatch
Our blocking technology continues to work in the background beyond the initial order and will catch any domain that could not be blocked the very moment it becomes available.
Domain Unblocking
Want to use a domain for a specific campaign or promotion? With GlobalBlock you have the freedom to move domains in and out of your block whenever you wish.
What is the difference between GlobalBlock & GlobalBlock+?
Instant exact match coverage across hundreds of domain name extensions available across the industry.
Increased protection that additionally blocks a select range of look-alike variations that are often used in online scams.
| Key Features | GlobalBlock | GlobalBlock Plus |
|---|---|---|
| Direct blocking across all GlobalBlock TLDs | ✔ | ✔ |
| Premium domain name blocking | ✔ | ✔ |
| Priority AutoCatch | ✔ | ✔ |
| Domain Unblock | ✔ | ✔ |
| Unlimited blocking of main labels | ✖ | ✔ |
| Blocking of homoglyph confusable characters | ✖ | ✔ |
What does GlobalBlock cost?
GlobalBlock offers a straightforward pricing model designed to accommodate brands of all sizes. The standard package, GlobalBlock, is available at a flat rate, providing coverage for over 600 TLDs. As the program expands it will include thousands of TLDs, the cost for new registrants may increase to reflect the additional value provided. However, we also offer GlobalBlock+, which includes all the benefits of GlobalBlock with premium features such as advanced monitoring and dedicated support.
For brands looking for long-term protection, there is an an option to lock in the current rate for a three-year period. By doing so, participating brands can enjoy price protection and avoid any potential increase in service fees until the renewal date, despite the growing number of TLDs included in the program. This approach not only ensures cost predictability but also guarantees comprehensive brand security at a constant price, allowing for better financial planning and investment in brand protection strategies.
How do i apply for GlobalBlock?
Brandowners should apply for the GlobalBlock via their brandsec Account Manager. We will liaise with you and handle all of the applications and admin to get the ball rolling.
Once registered the GlobalBlock to deny any 3rd party’s attempt to register your brands in the participating TLD spaces, and if you have applied for the GlobalBlock, also different variations of your brand.
If your brand is already registered in one of the participating TLDs, you will have the first right to register it, should it be made available.
GlobalBlock - Frequently Asked Question
Q: How many domain extensions are covered?
A:GlobalBlock initially covers over 600 TLDs, spanning legacy gTLDs, new gTLDs, ccTLDs, and Web3 domains. Coverage is expanding over time
Q: Does GlobalBlock block domains already registered?
A:No. GlobalBlock only prevents the registration of currently available domain names. However, if a domain expires or drops, the Priority AutoCatch feature ensures it is automatically blocked
Q: What is Priority AutoCatch?
A:This feature automatically captures and blocks domains the moment they become available, such as when they expire or are deleted, ensuring ongoing protection without manual intervention
Q: Can I unblock a domain if I need to use it?
A:Yes. GlobalBlock offers flexibility,you can unblock a specific domain within the scope of your blocked labels whenever you need to register it for campaigns or other purposes
Q: Who is eligible to use GlobalBlock?
A:Eligible entities include those with:
Registered or unregistered trademarks;
Company or organization names; or
Celebrities or public figure names.
These credentials are verified by the Brand Safety Alliance, and proof of use is accepted
Q: What are the benefits of using GlobalBlock?
A: Broad brand protection without expensive defensive domain registrations; coverage across a wide range of domain extensions; premium domains included in blocking; and reduced administrative workload and risk of cybersquatting
Q:What are the limitations?
A: Only blocks exact matches (and homoglyphs in +), not keyword-additions or typosquatting variations; does not cover .com and some major extensions (though this is evolving); does not affect already registered domains, either owned or by others
About brandsec
brandsec is a team of highly experienced domain name management and online brand protection experts. We provide corporate domain name management and brand enforcement services, helping brands eliminate phishing platforms across the internet. Supporting some of the largest brands in the region, we offer innovative solutions to combat threats across multiple industries.
