.mobile TLD Update
The .mobile top-level domain (TLD) will enter General Availability on 19 February 2026, opening registrations to all organisations on a first-come, first-served basis.
Following the Sunrise and Early Access Program (EAP) phases, where we saw early client interest and enquiries, General Availability is typically when broader registration activity begins as access restrictions are removed.
Designed to support mobile-first digital experiences, .mobile provides brands with a clear and modern way to signal that a website, service, or platform is optimised for mobile users. With mobile browsing continuing to dominate globally, securing relevant .mobile domains can play both an active and defensive role in a brand’s domain strategy.
From 19 February 2026, organisations will be able to:
Register brand names and key terms under .mobile
Secure domains defensively to reduce impersonation and misuse risk
Launch mobile-specific sites, services, or campaigns without phased access requirements
If your organisation is considering a .mobile registration, now is a good time to review priorities ahead of General Availability. brandsec can assist with pre-GA planning, registrations, and ongoing domain management for .mobile.
Contact our team to discuss next steps.
About brandsec
brandsec is a team of highly experienced domain name management and online brand protection experts. We provide corporate domain name management and brand enforcement services, helping brands eliminate phishing platforms across the internet. Supporting some of the largest brands in the region, we offer innovative solutions to combat threats across multiple industries.
