Block Impersonators with .kiwi
In today’s digital landscape, brand protection is more important than ever.
The NZ Domain Name Commission’s latest Annual Report highlights a sharp rise in malicious activity across the .nz namespace, with reports of suspected malicious domains jumping from 12% to 23% of all enquiries in 2024-25. In response, the DNC conducted hundreds of data validation audits and suspended the vast majority of non-compliant domains. They’ve also launched a new proactive registration-check tool to detect malicious intent at the point of registration, underscoring the growing importance of domain vigilance for all brands operating in New Zealand.
These figures demonstrate that brand impersonation and domain misuse are active and increasing threats in the .nz space. Yet many Australian and New Zealand businesses are still missing a simple, proactive tool to protect themselves: the .kiwi domain.
According to .kiwi, a number of CEOs from well-known New Zealand companies have expressed regret at not securing their brand’s .kiwi domain early, only to find it already taken. Currently, around 50% of New Zealand’s top brands do not yet own their .kiwi domain, an even higher number among Australian companies active in New Zealand
A Smart, Low-Cost Investment for Brand Security
Securing a .kiwi domain is a simple, cost-effective way to:
Prevent future misuse or brand impersonation
Ensure consistent brand ownership across TLDs
Protect and clearly own your digital identity
For most brands, a defensive registration is a minimal investment compared to the cost of brand impersonation or phishing attacks, which can quickly escalate into legal and reputational crises.
Why .kiwi?
Whether your business is based in New Zealand or has plans to expand, a .kiwi domain offers a unique opportunity to showcase your connection and stand out in the global marketplace. It supports creative branding, reinforces market differentiation, and helps future-proof your digital presence.
About .kiwi
.kiwi is owned and operated in New Zealand and is the world’s only ICANN-approved .kiwi registry. It offers a fresh, modern, and proudly Kiwi identity that companies and individuals can confidently call their own.
Ready to Secure Your .kiwi Domain?
Brandsec can help you protect your brand by registering your .kiwi domain today. Get in touch with us to take the next step in securing your digital identity and staying ahead of brand impersonation risks.
About brandsec
brandsec is a team of highly experienced domain name management and online brand protection experts. We provide corporate domain name management and brand enforcement services, helping brands eliminate phishing platforms across the internet. Supporting some of the largest brands in the region, we offer innovative solutions to combat threats across multiple industries.
