DOMAIN NAME MANAGEMENT FUNDAMENTALS
Domain Name Management Basics
Effective domain name management starts with getting the basics right. From choosing the right domains to securing, renewing, and organising them properly, strong fundamentals help protect your brand, ensure uptime, and avoid costly mistakes. Whether you’re managing a handful of domains or a global portfolio, a solid foundation is key to long-term success.
Domain Name Management Critical Tasks
Domain Name Consolidation: Consolidating your domain names, DNS, and SSL into one account saves time, reduces admin, and significantly lowers the risk of accidental expiry.
Renewal Management: Renewal management by a domain expert ensures your critical domains are never missed, protecting you from costly downtime or loss.
Simplified Billing: Means fewer transactions—just one quarterly invoice, no need to manage credit cards for every renewal
Domain Security: Expert domain security protects your assets from hijacking, phishing, and unauthorised changes with enterprise-grade safeguards.
Compliance and risk management: Ensures your domains meet global regulations, reducing legal exposure and operational risk.
WHAT IS DOMAIN NAME MANAGEMENT?
Domain Name Management is a core business function
Domain name management is a critical business function that removes the risk, administration and headaches of managing large domain name portfolios. It involves the systematic oversight and control of a company’s domain name portfolio, encompassing the registration, renewal, and maintenance of domain names. By effectively managing domain names, businesses can mitigate the risk of accidental expirations, which can lead to loss of online presence and potential reputational damage. Moreover, efficient domain management improves the functional handling of domains, allowing for streamlined updates, better security, and easier tracking of domain status and ownership. This proactive approach helps protect a company’s digital assets and supports a stable and secure online infrastructure.
Domain Name Management Removing Renewal Risk
Domain names are typically registered for a specific period of time, such as one year, two years, or five years. At the end of this period, the domain name will expire unless it is renewed by the registrant. If a domain name is not renewed, it will become inactive and will no longer resolve to a website or email server. In some cases, expired domain names may be available for re-registration by another party. It's important for organisations to keep track of their domain name expiration dates and to renew their domain names in a timely manner to avoid the risks and issues associated with expired domain names.
Domain Name Management Features
Renewal management: Domain names need to be renewed periodically, and it is important to ensure that this happens in a timely manner. Domain name management services can help companies manage the renewal of their domain names, reducing the risk of domain expiration and resulting in domain downtime.
Centralisation: Companies with multiple domains can benefit from centralised domain name management services, which allow them to manage all of their domains in one place. This makes it easier to keep track of domain expiry dates, update contact information, and manage other important details related to each domain.
Administration management: Domain name registration and management involve a lot of paperwork, governance, and administration. Domain name management services can help companies manage all of this, freeing up their time and resources to focus on other important tasks.
Billing management: Managing the billing for multiple domain names can be complex and time-consuming. Domain name management services simplify this by providing quarterly billing, making it easier for companies to manage their domain name expenses.
Professional support: Domain name management services typically provide professional support to help companies navigate the complexities of domain name registration and management. This can include technical support, legal support, and domain name dispute resolution services.
Domain Expiration is a Critical Risk
Unfortunately, domain names accidentally expire all of the time. Even recently, there have been several high-profile cases of well-known domains expiring in the past. Here are a few examples:
google.co.za (South Africa) - June 2022 (website went down)
google.com.ar (Argentina) - June 2021 (website went down)
These examples demonstrate the importance of renewing domain names in a timely manner and the potential risks and consequences of letting a domain expire. In some cases, high-value domains can be sold for significant amounts of money as they have expired, making it important for companies to protect their valuable domains.
Managing the Risk
Unlike retail Registrars, a corporate domain name management provider has developed systems, tools, and alerts that ensure domain names are renewed on time, every time. A corporate domain name management service prevents domain names from expiring by actively monitoring and renewing the domain names on behalf of the clients. This involves setting up auto-renewal on all critical domain names, sending reminders to the client prior to renewal, and maintaining accurate and up-to-date contact information. Additionally, the service employs sophisticated monitoring tools and techniques to detect and prevent any potential issues that could lead to a domain name expiring, such as payment processing problems or technical issues with the registrar. Their staff are trained to manage and administer large domain name portfolios and services are developed to tailor to the needs of a corporate business, as opposed to smaller businesses that have different needs and are better served by retail domain name Registrars.
Domain Management - Frequently Asked Questions
What is Domain Management?
A: Domain name management involves the registration, renewal, security, organisation, and optimisation of your domain portfolio to ensure your digital assets are protected and aligned with your business goals.
Why do I need a domain name management provider?
A: Managing domains across multiple registrars and countries is complex. A provider like Brandsec simplifies the process, ensures timely renewals, improves security, and provides strategic advice across your entire portfolio.
What services are included in domain name management?
A: Our service includes domain registration and renewal, DNS and SSL management, domain security, global compliance monitoring, dispute resolution, and consolidated billing and reporting.
Can you manage domain names I’ve registered elsewhere?
A: Yes. We specialise in consolidating domains from multiple providers into a single, secure account for better control and efficiency.
How does domain consolidation benefit me?
A: It reduces admin, improves visibility, simplifies billing, and significantly lowers the risk of accidental expiry or misconfiguration.
What happens if a domain name expires?
A: Expired domains can result in downtime, email failures, or even loss of ownership. We actively monitor and manage renewals to prevent this from happening.
How do you ensure domain security?
A: We use enterprise-grade security measures including registry locks, DNSSEC, access controls, and monitoring for phishing or hijacking threats.
Do you support international domain extensions?
A: Yes. We manage domains across all major gTLDs and ccTLDs, including those with strict local presence or documentation requirements.
Can you help us acquire a domain name already owned by someone else?
A: Absolutely. Our domain brokerage service can discreetly negotiate and secure the purchase of strategic or premium domains on your behalf.
Do you offer support for domain disputes or UDRP cases?
A: Yes. We assist with UDRP, auDRP, and other domain dispute processes to recover infringing or cybersquatted domain names.
About brandsec
brandsec is a team of highly experienced domain name management and online brand protection experts. We provide corporate domain name management and brand enforcement services, helping brands eliminate phishing platforms across the internet. Supporting some of the largest brands in the region, we offer innovative solutions to combat threats across multiple industries.
