brandsec’s monitoring platform provides a comprehensive dual purpose monitoring of the social media space on the internet. Social media platforms offer a voice to brands, counterfeiters, disgruntled ex-employees and unauthorized third parties alike. Effective monitoring for and enforcement of unauthorized use of your trademarks is an essential part of any brand protection or social media engagement policy.
- Unauthorized pages: employees or third parties will incorporate your trademarks into their social media content, resulting in traffic diversion, brand dilution and trademark infringement.
- Counterfeit and digital piracy: social media networks are used to distribute links to counterfeit products on marketplace and independent sites and to content facilitating digital piracy.
- Fake social media channels: copycat / look-a-like social media pages can use your company name and logo to steal personal information from unsuspecting consumers and lend greater credibility to fraudulent activity.
- Reputation attacks: social media profiles and content are used to raise awareness of protest or boycott activity and can provide an immediate and extensive outlet for negative sentiment.