Report: Fake Reviews in Australia, the facts
Online reviews have a significant and quantifiable impact on purchase decisions. Any business owner knows that your most authentic and impactful advocate is a happy customer, and technology has made [...]
eBay and Facebook get tough on fake reviews
eBay and Facebook get tough on fake reviews, banning dozens of groups as a result of the British watchdog probe into the problem. The Competition and Markets Authority (CMA) remarked [...]
Can we trust product reviews?
As we march into Christmas 2019, retail sales in Australia are expected to grow 2.6% to $52.7 billion, with online retailing predicted to experience the fastest growth of all, up [...]
Sunday Riley 2 years of fake reviews
Earlier this year, Skin care brand Sunday Riley settled with the Federal Trade Commission (FTC) who accused the company of posting fake Sephora reviews for 2 years, starting in 2015. The [...]
A fake online review is fraud
There is a sinister emerging business popping up online offering businesses 100 5 star reviews for positive reviews or 100 1 star reviews of negative competitor reviews. While Google and [...]
Can you spot a fake review?
Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney recently conducted a study on the subject "How to spot a fake review: you’re probably worse at it than you realise" [...]