TLD Launch Class of 2024
The 2024 round of TLD launches offered a variety of new domain options, but few have gained significant traction. Most of the new TLDs cater to niche industries or brand-driven initiatives, with limited appeal beyond their intended markets. While domains like .DEAL, .NOW, and .FOOD serve specific purposes, none have achieved widespread recognition. The .AI TLD stands out as a clear frontrunner, fueled by the growing influence of artificial intelligence and its relevance to tech startups and AI-driven platforms. Overall, this round of TLDs has shown the ongoing divide between branded, controlled TLDs and open, public options with varying levels of success.
| Extension | Sunrise Period | Early Access | G/A | Description |
|---|---|---|---|---|
| .DEAL | Aug – Sep | Sep | Sep | Targets commerce, ideal for businesses offering deals and discounts. |
| .NOW | Aug – Sep | Sep | Sep | Emphasizes immediacy, suitable for time-sensitive services. |
| .LOCKER | Jun – Aug | Sep | Sep | Suited for online storage and related services. |
| .AD | N/A | N/A | Oct | Country code TLD for Andorra; initially limited to local businesses. |
| .TR | N/A | N/A | Aug | Country code TLD for Turkey |
| .MUSIC | Sep – Nov | N/A | Jun | Dedicated to the global music community. |
| .POST | Mar – May | N/A | Sep | Specialized for the postal, logistics, and supply chain sectors. |
| .FOOD | Jan – Feb | Feb | Mar | Relevant for companies in the food industry. |
| .DIY | Jan- Feb | Feb | Mar | Ideal for do-it-yourself businesses. |
| .LIFESTYLE | Jan – Feb | Feb | Mar | Suitable for lifestyle brands focusing on well-being. |
| .LIVING | Jan – Feb | Feb | Mar | Targets wellness and lifestyle businesses. |
| .VANA | Jan – Feb | Feb | Mar | Focuses on travel, home improvement, cooking, and wellness; may include Web3 features. |
New TLDs Delegated or Entered General Availability in 2025
The next wave of TLDs introduces a mix of purpose-driven extensions, with .shop set to attract significant attention. Launching in April 2025, .shop aims to support the growing e-commerce sector, offering retailers, brands, and online marketplaces a dedicated space to establish their digital storefronts. Alongside .shop, domains like .eco and .art aim to support eco-friendly initiatives and creative industries, respectively. These new extensions reflect the internet’s shift toward more specialized, industry-specific digital spaces.
.crypto
- Launched January 2025.
- Aimed at cryptocurrency platforms and fintech startups.
.art
- Entered general availability in February 2025.
- Targeted at artists, galleries, and creative communities.
.shop
- Opened in April 2025 for e‑commerce sites, retailers, and online marketplaces
.free, .hot, .spot
- Sunrise start: 02 April 2025
- Early Access: 12 -17 May 2025
- General availability from 19 May 2025.
About brandsec
brandsec is a team of highly experienced domain name management and online brand protection experts. We provide corporate domain name management and brand enforcement services, helping brands eliminate phishing platforms across the internet. Supporting some of the largest brands in the region, we offer innovative solutions to combat threats across multiple industries.
