The domain landscape is continuing to expand, but the way brands protect themselves hasn’t kept pace.
With the latest update to GlobalBlock, coverage has increased to 780 domain extensions, including two of the most significant additions to date, .cn and .de. These are not just any extensions. They represent two of the largest and most active country code domains globally, making this expansion particularly meaningful for organisations operating across international markets.
But beyond the numbers, this update reflects a broader shift in how domain risk is being managed.
The Challenge: A Fragmented Domain Environment
For years, protecting a brand across domains has been complex, expensive, and largely reactive.
While the internet operates globally, domain policies remain highly localised. Each extension comes with its own rules, processes, and requirements. For brands, this has traditionally meant:
Registering large volumes of defensive domains
Managing renewals across multiple registries
Navigating local requirements in different markets
Responding to abuse after it happens
As new extensions continue to launch and attackers become more automated, this approach is becoming harder to sustain.
A Shift Towards Centralised Protection
GlobalBlock was introduced to address this exact problem.
Instead of trying to secure every domain variation individually, the model shifts towards centralised blocking, allowing organisations to protect their brand across hundreds of extensions in a single step.
With the addition of 70 new extensions in this latest update, GlobalBlock now covers a significant portion of the global namespace. Importantly, this includes key geographic markets such as China and Germany, where domain activity and risk exposure are both high.
For organisations, this reduces the need for constant defensive registration and helps move from a reactive approach to a more controlled one.
Why the .cn and .de Expansion Matters
The inclusion of .cn and .de is a major milestone.
These two namespaces alone account for tens of millions of registered domains and represent some of the most active digital markets globally. Historically, protecting a brand within these extensions required:
Local presence or proxy services
Separate registration processes
Ongoing renewal costs
Additional administrative overhead
With this expansion, that complexity is significantly reduced. Protection can now be applied across these namespaces as part of a broader, centralised strategy.
Automation and Scale Are Becoming Essential
Another key shift is how protection scales over time.
As GlobalBlock continues to expand, new extensions are automatically added to existing coverage. This means organisations don’t need to continuously reassess and register new domains as the ecosystem grows.
Beyond blocking, features like Priority AutoCatch also allow organisations to recover domains as they expire, preventing them from being re-registered by third parties.
This combination of scale and automation is becoming increasingly important as the domain landscape continues to grow.
What This Means Going Forward
The direction is clear.
The domain ecosystem will continue to expand. New extensions will launch. Attackers will continue to take advantage of low-cost and easily accessible namespaces.
For organisations, this raises an important question:
Do you continue trying to manage risk across hundreds of individual domains, or move towards a more centralised approach?
There is no one-size-fits-all answer, but the shift towards scalable, proactive protection is becoming harder to ignore.
Learn More: GlobalBlock Market Briefing
To help organisations better understand what this expansion means in practice, we’re hosting a GlobalBlock Market Briefing in collaboration with the Brand Safety Alliance.
In this session, we’ll cover:
What the expansion to 780 extensions means
Key domain abuse trends
How organisations are using GlobalBlock in practice
Featuring insights from Tony Kirsch (Commercial Director, Brand Safety Alliance), followed by live Q&A from our team.
Thursday 16 April 2026, 11:00am (Melbourne time)
About brandsec
brandsec is a team of highly experienced domain name management and online brand protection experts. We provide corporate domain name management and brand enforcement services, helping brands eliminate phishing platforms across the internet. Supporting some of the largest brands in the region, we offer innovative solutions to combat threats across multiple industries.
